Portsmouth Regatta 2014

The dormant regatta returned in 2014.

Summary of hardware: DSLR camera Canon with EFS 15–85mm Image Stabiliser Ultrasonic, DSLR camera Nikon D5100 with Nikon DX 18-70mm & Nikon DX 18-200mm, a RØDE microphone, RØDE VIDEOMIC GO, iPhone.

Summary of software: Instagram app for iPhone, Tweetbot, Facebook Pages for iPhone, Wordpress, YouTube, Adobe Lightroom 5, Pixelmator, Alien Skin Exposer 5, Final Cut Pro X, Flickr.

“The Committee were delighted with the success of the Regatta and wish to give a special thanks to sponsors who supported an unknown brand and believed in its potential as a significant future event in the Solent Sailing Calendar.” — Adrian Saunders, Regatta CEO

The Portsmouth Regatta returned this weekend after a 106-year hiatus. The revival of this historic and prestigious event has been inspired by the occurrence of this years 150th anniversary of the Royal Albert Yacht Club.

The original Regatta was founded in 1854 in honour of Prince Albert who took a great interest in Portsmouth City, the major prize being the magnificent Royal Albert Cup.

Portsmouth Regatta was reborn over the weekend of June 28 and 29th and was organised by the Portsmouth Sailing Club in conjunction with the RAYC and Victory Class sailing clubs, who jointly celebrated their 80th anniversary this year.

Team Locals Media were on hand to capture this magnificent event to aid public relations and also create a marketing platform for future Regatta events.

Social media applications Instagram, Twitter, and Facebook Pages were utilised to live capture the event and relay all action to mobile and desktop social audiences.

Post event, social media was again used to help raise the awareness of the Regatta and relay colourful images of the event. The team created social excitement around the event including getting one of the Regatta shareable images onto Global news network ‘The Huffington Post’ which to date has been liked more than 1,747 times.

All photographic media was uploaded to Flickr for the event organisers to easily access and use for promotional purposes.