Current and future design trends are essential to us as a design and media studio — they’re one of the core ways we guide and shape our work and in-house brand. Pantone’s annual Colour of the Year is one such staple. When they announced 2017’s colour as Greenery, I started thinking of ways we can all incorporate it more into our lifestyles and work.
Leatrice Eiseman, the Executive Director of Pantone, said of 2017’s choice:
“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.”
Greenery reflects popular culture’s shift towards healthier approaches to living, eating, and thinking, and it’s one of the reasons we chose ‘Fresh Starts’ as our January 2017 photography competition theme. Here’s a list of the best ways to introduce this fresh natural colour into your lives:
1. Your Instagram Feed
Pantone themselves have an excellent example of how you can tailor your feed to a colour. Set yourself the challenge of finding the green things around you wherever you are, and make your them green for a week or a weekend!
2. Your Wardrobe
Feel one with nature and stand out from the crowd by introducing this fresh shade into your wardrobe. Many upmarket fashion designers like Michael Kors have introduced this shade, so expect to see high street brands doing the same as we move into spring.
3. Your Diet
What a great excuse to introduce more healthy greens into your diet! Perhaps it's the recent trendification of avocados or the many New Year’s resolutions to eat healthier, but raw, natural, and organic diets are skyrocketing in popularity.
4. Your Artwork
For the more creative types, green is a great colour to experiment with, adding a splash of nature to your ever-growing portfolio. From watercolours to vectors, Greenery is a brilliant way to stay ahead of the edge this year.
5. Your Lifestyle
Get out there and go on adventures, all in the name of colour! Head to the public parks and lesser-trodden forests areas of Portsmouth and take a break from the city streets. Break routine and surround yourself with Greenery.
How we’ve been using green
Before Greenery was even announced as the Colour of the Year 2017, we started adopting green in certain designs to reflect the unstoppable rising trend of healthier lifestyles, including social media graphics for our Fresh Starts photography competition and a logo we created for The Atrium Café at Lakeside 1000.
We’ve also used green with Christmassy and military connotations, in posters for Love Southsea and Action Stations: