Photography is a huge part of everyday life, especially since the rise of the smartphone and the social media revolution (the best camera is the one you have with you, as the saying goes). We offer photography as a professional service, but also love casually taking photos on our iPhones to share with friends on Instagram, Twitter, and Facebook, documenting our lives.
The lovely ladies from Choc & Truffle — who we’ve worked with previously on their logo (embroidered onto our vests in the picture below!) and website — popped into the Team Locals office this week. We conducted a product photoshoot for them, creating a series of images for their Not On The High Street store.
Their chocolate looks as good as it tastes, and shooting their diverse range of products was very exciting — we used their props and the eclectic items we have decorating our office to make the photos fun and themed.
We’ll be sharing the completed photo set on this media blog when they’re ready to publish — in the meantime, I’ve written up a list of pointers to help you get started with more casual iPhone photography. Essential but oft-overlooked tips for Instagram-ready shots:
1: Have a clear point of interest
Fabulous photo by New York photographer Jeremy West
Having an eye-catching focal point is key in creating a good photo — it captures your attention, holding your focus before releasing you to enjoy the rest of the picture, giving the image depth and enhancing the story it tells.
2: Make use of natural light
Natural light casts a more even fresher feel across the photo and its subject(s), making for more balanced shots. It’s perfect for preventing grainy photos on comparatively weaker smartphone camera sensors.
3: Try self-portraits rather than selfies
Selfies are fun! But try something a little different — even if you get some weird looks, using an iPhone tripod to capture a wider view of the scene around you often makes for better-quality results, stands out in streams full of regular selfies, and tells a better story.
4: Make use of colour
Photo by the University of Portsmouth
There’s a reason we get sent a lot of sunrise and sunset photos: the natural colours the world offers us up every day make for incredible pictures! Look for beautiful blocks of colour, gorgeous gradients, and pretty patterns in everyday life.
5: Lay it flat
Top-down flatlays are perfect for capturing collections of items/products or food/drinks. Balance the subjects out in a way that doesn’t look too planned, have some subjects exiting the frame, and, where possible, theme your flatlays with props of common colours.