We say it time and time again: social media is at the core of everything we do. When you put a lot of content out there for people to see, you’ve got to do it in a subtle and respectful way so that they don’t get overwhelmed! Especially if you’re marketing things.
It all comes down to story. Framing things as stories as key. It’s not about trying to hide that you’re trying to sell and promote things: it’s about framing that practice in an interesting, insightful, or helpful way.
Here are some examples of how we introduce subtly to our social media practices, with a strong focus on storytelling!