A lot of the photos we get sent by competition entrants are taken along Southsea Seafront, and while that’s exciting, we want to bring things back into the city of Portsmouth a little bit. June’s ‘Street Life’ theme is all about capturing people just living their daily lives on our island city.
Imagine Pokémon GO with live Pokémon. That’s the concept behind Play Code City, the main commission at the centre of Portsmouth Festivities’ 2017 programme, which will see players logging into an app and interacting with characters across the city to undercover a series of numerical codes. It ties directly into the 2017 programme’s theme of ‘Play’.
Social media plays a huge part in how we operate our marketing strategies at Team Locals — it's impact on how we all come together and connect is remarkable. There have been a fair few historic hashtags over the years. Here are five of our favourites:
During the winter, Starbucks run the #RedCupContest, where customers have the chance to win $500 by sharing photos of their coffees in the iconic (and sometimes controversial!) red cups. In 2015, the contest received 40,000 entries!
That’s the audience-grabbing power of a hashtag-based competition on a worldwide level.
The ALS Association decided to raise awareness and money for Lou Gehrig’s Disease by challenging the public to be part of the Ice Bucket Challenge. Not long after, millions of people were getting involved, including celebrities and political figures. The campaign became viral, earning the charity over $100 million and raising vast historic awareness.
In 2015, Domino's wanted to make it even easier to order pizza. They created a system where customers could order a pizza by tweeting. Customers used the hashtag #EasyOrder, which people used to make orders, and in the process, the pizza behemoth began establishing themselves as social media dominators. Their track record hasn’t slowed since.
Disney partnered with the Make-A-Wish Foundation, where people were asked to share a photo of themselves wearing Mickey Mouse ears. For every photo with the hashtag #ShareYourEars, Disney donated $5 to Make-A-Wish. Hashtag-centric partnerships like this demonstrate corporate social responsibility and strengthen a business’ philanthropic brand.
For every pair of shoes TOMS sell, they gift a pair to a child who is less fortunate. Every year, TOMS host a #WithoutShoes day, and for every person that posts a photo of themselves without shoes using the eponymous hashtag, TOMS donate a pair of shoes. This created huge social media buzz for the company.
Need some extra guidance for your businesses social media? Give us a call us on 02392 823 477 or send an email our way: firstname.lastname@example.org.
We love working with local businesses to make the most of their marketing budget and to deliver a positive difference to their brand. Have a look at some quotes from our past and present customers here.
We say it time and time again: social media is at the core of everything we do. When you put a lot of content out there for people to see, you’ve got to do it in a subtle and respectful way so that they don’t get overwhelmed! Especially if you’re marketing things.
It all comes down to story. Framing things as stories as key. It’s not about trying to hide that you’re trying to sell and promote things: it’s about framing that practice in an interesting, insightful, or helpful way.
Here are some examples of how we introduce subtly to our social media practices, with a strong focus on storytelling!