Clean Fuel Ltd.
SUSTAINABLE FUTURE-PROOF PERFORMANCE
Clean Fuel Ltd. are doing exciting things. They're producing the world's most advanced and reliable emulsified fuels for the marine and power generation sectors, dramatically cutting particulate matter and nitrogen oxides, and thus reducing fuel costs and helping the environment in a big way.
They wanted a logo to reflect their revolutionary technology, and we delivered it. ‘Clean’ is set in a cool blue, in crisp sans-serif type, while ‘Fuel’ is presented in a more robust slab face, filled with a relaxed but confident green. A small sprout rests on the thick serif of the 'L' in 'Fuel', nodding to the green credentials of Clean Fuel Ltd.'s work.
The 80ft powerboat pictured above belongs to Team Britannia, a multi-million pound British bid to design and build the fastest and most fuel-efficient semi-wave slicing powerboat to circumnavigate the globe for the much-coveted UIM world record, currently held by New Zealander Pete Bethune at 60 days, 23 hours, and 49 minutes.
We can't wait to see a logo we created emblazoned on the side of a boat whizzing all around the world. Hopefully it won't go so fast that you can't see it.