From the first public consultation through to the America's Cup World Series itself, we've been with Sir Ben Ainslie every step of the way, documenting the launch of the Ben Ainslie Racing headquarters in Old Portsmouth, the announcement of Land Rover as a partner, and the first four-day America's Cup World Series event on Southsea seafront in July 2015.
June 2014: Ben Ainslie Racing Public Consultation
Summary of hardware: DSLR camera Canon with EFS 15–85mm Image Stabiliser Ultrasonic, a RØDE microphone, manfrotto tripod, iPhone.
Summary of software: Instagram app for iPhone, Tweetbot, Facebook Pages for iPhone, Wordpress, YouTube.
“We really need the support of all local residents. It’s going to be a tough enough task as it is to take the cup away from the American’s and Larry Ellison’s team.” — Ben Ainslie (BAR)
As Sir Ben Ainslie approached the podium for the highly-anticipated public meeting at Portsmouth Cathedral, local residents and supporters welcomed him with applause and cheering.
The contentious plans for the Ben Ainslie Racing headquarters on the Camber Dock in Old Portsmouth pulled a large crowd to the Cathedral, with Portsmouth citizens and sailing fanatics from across Hampshire turning up to show their support and get their questions about the ambitious project answered.
We were liveblogging on social media platforms and via the Team Locals website, our online news platform. Tweetbot and Instagram were extensively utilised live during the event to relay minute-to-minute accounts of the discussion and speeches from various representatives.
Because Team Locals is a member of the global Google News network, our article about the public consultation received both national and international readership.
HD video footage was edited and uploaded to YouTube to create a shareable, documented account of the meeting, allowing non-attendees to review the consultation:
June 2015: Land Rover sponsorship announcement
Jaguar Land Rover was announced as the title sponsor and exclusive innovation partner of Ben Ainslie Racing on 24th June 2015 at a press gathering in the BAR headquarters on the Camber in Old Portsmouth.
The partnership resulted in Jaguar Land Rover’s engineers and designers working closely with the Ben Ainslie Racing team to develop leading racing technologies.
The partnership-borne team, Land Rover BAR, was announced at the new purpose-built 74,000m² base by Sir Ben Ainslie, Martin Whitmarsh (CEO of Ben Ainslie Racing), Sir Charles Dunstone (Chairman of Land Rover BAR), Sir Keith Mills, and Mark Cameron, Jaguar Land Rover Global Marketing Director.
They were joined by Jake Humphrey, well-known football commentator for BT Sport, one of the broadcasters which have secured rights to televised coverage of the America’s Cup World Series events.
We were there documenting the event, gathering facts and conducting interviews for a concise article on the announcement.
The Ben Ainslie Racing headquarters
On a number of occasions, we've captured both the Ben Ainslie Racing headquarters themselves and the stunning views across Portsmouth from the top sky deck.